HELP

True Origin Collective (TOC) is a boutique consulting firm led by Tony McClung, a 30-year veteran of the wine industry with a track record of building, leading, and advising some of the most respected wine brands in the world. TOC provides strategic support for wineries navigating complexity—whether through generational transition, market repositioning, operational restructuring, or growth planning.

At TOC, we believe wineries deserve more than templated advice. We deliver thoughtful, customized roadmaps rooted in operational insight, market data, and a deep respect for your legacy. From brand strategy and sales channel optimization to full organizational realignment, TOC works side by side with winery owners and leadership teams to drive clarity and lasting impact.

For wineries seeking ongoing support, TOC also offers a flexible Fractional CEO model—an executive-level engagement designed to guide your team through implementation, realignment, and long-term success.

In an era of industry-wide disruption, TOC provides stability, stewardship, and strategic vision. Whether you’re building for the next generation or refocusing for the next five years, we help wineries turn transition into opportunity.

Learn more or schedule a confidential consultation.